ADS REALITY CHECK
10 ways you are quietly getting
Fleeced!
I’ve paid for Google Ads.
Money leaks in places
you never see… until
someone slows down and looks.
Until someone looks, problems fester —
pinching ad spend every month.
Google Ads can look busy and healthy — and still leak.
Here’s where the money usually hides. Such as…
- Broad/Vague Keywords
- Search Terms You Never Look At
- Display/Performance Max Bleed
- Mobile vs Desktop Waste
- Geographic Targeting Too Wide
- Weak Landing Pages
- Google Recommendations
- Brand vs Non-Brand Mix
- Ad Schedules Ignored
- Conversion Tracking Missing

Michael Olding
I can take a look for you — FREE.
Like a second set
of eyes on your ad spend.
My name is Michael.
I built Ads Reality Check for small business owners who need to understand their Google Ads (AdWords) spend before making more changes.
There’s no pitch. There’s no pressure—just a careful, read-only look at where the AdWords money is going.
I’ve been there! Now I’d like to help you get a grip on your Google Ads spend today!
Like you, I used to struggle with Google Ads (AdWords). I finally got a – Reality Check!
Not a dashboard.
Just a calm, clear explanation of the data that you need to know.
What is Reality Check?
Reality Check reveals weakness, wastefulness and excessive spends in Google Ads. Less scattershot. More bullseyes. Clarity — so more clicks become customers.
- See where money actually goes.
- Focus on spend and missed opportunities.
- Catch Google’s “helpful” recommendations.
- Plain-English diagnosis.
- Read-only—no change of authority for the scan.
Here’s how it works
Simple · Read-only · No surprises.
1. Invite
Invite michael@adsrealitycheck.com as Read-only on your Google Ads account.
2. We scan
We scan for quiet waste, missed opportunities, and mismatches.
3. You get the report
A plain-English report you can act on—or share.
FREE Reality Check. No payment, no change of authority and no obligation.
What you get
A useful snapshot of your account—not a pile of jargon.
- Plain-English Spend Diagnosis
- Auction Reality
- Landing-Page Pulse
- Priority List
- Clear Next Step
- Keyword/Match-Type Sanity
- Quiet Waste Flags
- Bid & Budget vs Job Value
- Conversion/Tracking Pulse
Edwards — Reality Check (sample)
Example data only, shown to illustrate the kind of clear conversation a Reality Check can start.
